Pricing Strategy

A pricing strategy is required for major opportunities. Pricing to often is addressed as an outcome of the technical and management approaches rather than being baked into the decision process that generates the solution offered to the customer. A pricing strategy developed early in the process can be fed into the proposal response effort to ensure that all the necessary hooks and assumptions upon which pricing will later be based are established in the up-front volumes (given that pricing usually follows technical, management, and past performance volume submissions. Praxis begins pricing strategy development by conducting a session that is part facilitation and part training.